AARON MASON
WRANGLER RIGGS WORKWEAR PROJECTS
WRANGLER RIGGS WORKWEAR SOCIAL MEDIAÂ & WEBÂ CAMPAIGN
I produced, filmed, and edited this ad for a national retailer to promote the launch of a new jean. The account used this ad across different mediums including Facebook, Instagram, website, and in-store TV loops which led to a successful launch.
OUTERWEAR LAUNCH VIDEO FOR SALESFORCE USE
I developed this project to support the Wrangler sales force in the launch of a new outerwear program. Buyers need excitement and business rationalization when adding in a new vendor in a stable category. With newly distributed Ipads - the sales force utilized the launch video to catch the attention of the buyers, explain the program, and ease the sell in process.
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WRANGLERÂ WORKWEAR CONCEPT PROJECT - PHOTOSHOOT & AD
I teamed up with a local photographer to develop and capture a new imagery concept for Wrangler Workwear. We combined the Wrangler Western Retro lifestyle and Wrangler Riggs Workwear hard working gear - to showcase how the two could possibly work together in ad imagery. Photography and image editing is by OMS PHOTO from Cincinnati, OH.Â
Ad copy was added by me after the initial editing was complete. I presented the project as a concept piece to Wrangler upper management and was met with positive feedback.